With UCMusings, I want to give University Communications and Marketing a voice. I hope that this blog illuminates what we are all about and helps to foster a community of communicators that are engaged and interested.

One brand, one team

Today, University Communications and Marketing (UCM) launched an eight-part video series entitled, "OHIO's Branding Principles," which will introduce a day in the life of members of our team as we work to personify the principles that guide our branding decisions for OHIO (Learn more about those principles in the Branding OHIO series). The production, dubbed, "UCM's Throwback Theater," will demonstrate right away that our team doesn't take itself too seriously. Featuring several UCM staff Continue Reading

14 for ’14

January Hibiscus Surprise

I decided to mark 2014 with a photo essay that depicts a selection from my most memorable moments that were captured digitally each month. Because 2014 was the year I celebrated my 5th anniversary at work as well as my 50th year of life, I added two additional photos.     I started writing this blog in February last year to mark five years at Ohio University. This is one of my favorite photos because I believe it accurately captures how I approach most things -- carefully Continue Reading

Ulf’s Last Day

Ulf viewbook

All month, University Communications and Marketing (UCM) has enjoyed a healthy dose of holiday cheer, which was orchestrated surreptitiously by a friendly little office elf named Ulf Crinkle Merriment. His arrival was heralded by a letter introducing himself and his intent to ensure we promote OHIO by living six principles we adopted earlier in the year to be effective creators, promoters, collaborators, mentors, listeners, and storytellers. He was extremely creative and energetic! In Continue Reading

Ode to the End of Finals

coffee pot

On the 1st day of finals, this is what you see: A warm pot of black coffee. On the 2nd day of finals this is what you see: Two books for sale, and A warm pot of black coffee. On the 3rd day of finals this is what you see: Three students cramming, two books for sale, and A warm pot of black coffee. On the 4th day of finals this is what you see: Four empty halls, three students cramming, two books for sale, and A warm pot of black coffee. On the 5th day of finals Continue Reading

Ulf the Mascot?


All month long, Ulf, UCM's very own elf on a shelf, has been getting into all sorts of scenarios that, while his antics were always cute or funny, something happened yesterday that made me begin to wonder if there was some sort of ulterior motive involved. I love seeing him hang garland in the hallways and put the UCM star on the tree. I'm sure it was quite a feat for the little guy to be up so high and climb that extremely long tailor-made straw ladder! I wasn't even too concerned when I Continue Reading

Meet Ulf: UCM’s Own Shelf Elf

Ulf the UCM Office Elf

UCM has acquired its very own mascot. Well, at least for this month. He arrived at our front desk December 1, right in the middle of post-Thanksgiving holiday designated shopping and giving days, to add a little merriment to our office. He's challenged us with a game of hide and seek and I'm as excited as a child to search for our sprightly and I suspect, slightly mischievous little friend over the next several days. Ulf promises to keep a keen eye on us this month to see how well we are able Continue Reading

Proud to be a Bobcat


When someone asks me where I attended college and I mention University of Illinois, they smile. As soon as I clarify by telling the person that I went to University of Illinois at Chicago, their face usually drops and I hear something like, "Oh, I see." I then feel as if I have to say something else, like, "I was a commuter student. It wasn't until I arrived at Ohio University that I was able to embrace the college experience." These past six years at Ohio University, three of my children have Continue Reading

These Past 100 Days

Two shadows

Just as the first 100 days can mark a presidency, I believe that being purposeful during this span of time can be helpful for anyone trying to achieve anything. In fact, in "Your First 100 Days in a New Executive Job: Powerful First Steps on the Path to Greatness," the author uses the term as a way to measure leadership effectiveness. It's been 100 days since I turned 50 and on that day, I wrote about three of my long-term goals to: Become an artist Continue as a writer Earn a terminal Continue Reading

Picture Yourself at OHIO


Based on the concept that OHIO is a place that is accessible and engaging, OHIO you is a new mobile app that provides a fun, virtual Ohio University experience. The app gives those unfamiliar with OHIO the chance to see what being at OHIO might look like. Current students and alums will be able to identify with the iconic photography that reinforces the unique Bobcat experience. Conceived by University Communications and Marketing and Ohio University alums, one of the goals for the app is Continue Reading

Marketing Insights Shared at 2014 Symposium

2014 symposium wordle

Ohio University held its first Marketing Symposium to an audience of 66 communicators across five campuses and nine academic units and departments. With an overall goal to foster collaboration and partnership between marketers and communicators in their roles as advocates for OHIO, participants heard about a grassroots effort to develop a brand advocates program from Marketing Advisory Council Co-Chair Craig Davis, who is an assistant professor at the Scripps College of Continue Reading