Welcome

With UCMusings, I want to give University Communications and Marketing a voice. I hope that this blog illuminates what we are all about and helps to foster a community of communicators that are engaged and interested.

Proud to be a Bobcat

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When someone asks me where I attended college and I mention University of Illinois, they smile. As soon as I clarify by telling the person that I went to University of Illinois at Chicago, their face usually drops and I hear something like, "Oh, I see." I then feel as if I have to say something else, like, "I was a commuter student. It wasn't until I arrived at Ohio University that I was able to embrace the college experience." These past six years at Ohio University, three of my children have Continue Reading

These Past 100 Days

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Just as the first 100 days can mark a presidency, I believe that being purposeful during this span of time can be helpful for anyone trying to achieve anything. In fact, in "Your First 100 Days in a New Executive Job: Powerful First Steps on the Path to Greatness," the author uses the term as a way to measure leadership effectiveness. It's been 100 days since I turned 50 and on that day, I wrote about three of my long-term goals to: Become an artist Continue as a writer Earn a terminal Continue Reading

Picture Yourself at OHIO

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Based on the concept that OHIO is a place that is accessible and engaging, OHIO you is a new mobile app that provides a fun, virtual Ohio University experience. The app gives those unfamiliar with OHIO the chance to see what being at OHIO might look like. Current students and alums will be able to identify with the iconic photography that reinforces the unique Bobcat experience. Conceived by University Communications and Marketing and Ohio University alums, one of the goals for the app is Continue Reading

Marketing Insights Shared at 2014 Symposium

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Ohio University held its first Marketing Symposium to an audience of 66 communicators across five campuses and nine academic units and departments. With an overall goal to foster collaboration and partnership between marketers and communicators in their roles as advocates for OHIO, participants heard about a grassroots effort to develop a brand advocates program from Marketing Advisory Council Co-Chair Craig Davis, who is an assistant professor at the Scripps College of Continue Reading

Profiling Faculty Achievement in Video

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Supportive professors. Transformative learning experiences. Mission-minded. These three characteristics describe what students and faculty at Ohio University experience daily. The work of Professor Tarig Higazi, a Zanesville Campus faculty member, describes his work as a mission, not a profession. A video in Compass recognizes his outstanding education and research. His landmark report on his success in interrupting the tropical disease river blindness in the Sudan is discussed in a video Continue Reading

Front door fame

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Early in the morning on October 9, University Communications and Marketing launched a new homepage for OHIO. Though I knew the new design was coming, the moment I saw the new page on my Mac, I did a double take. It.was.amazing! This would be the first overhaul I've been involved with at Ohio University. In 2009, when we announced a new look for the homepage, the project wasn't nearly as complex. In early 2012 when a small team of UCM staff members gathered weekly to discuss all of the Continue Reading

Done: Redesign ohio.edu

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Something that has always helped me stay efficient and productive, a list can be a lifesaver. Not only does a list give focus but it also gives direct feedback. When I draw a line through a completed item, I hear the affirmation, "You did it!" Today, we were able to check off a long-standing item to complete the redesign of the front door and top navigational sites. Beginning with the end in mind, to develop an audience-focused, user-friendly site that accentuates the positive aspects of the Continue Reading

New ohio.edu For You

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In a recent Branding OHIO column, I talked about a few of the changes on the horizon this fall for OHIO. One of the projects, which began in the spring of 2013 and that I announced at the beginning of this year, is an overhaul of the website front door at www.ohio.edu. The redesign was based on achieving the following objectives: 1) to enable audiences to engage in content on multiple devices, 2) to create content that is more streamlined and prioritized with students as the main target Continue Reading

Back on Track

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Last month this time I had just finished running a quarter marathon. Other than a few jogs here and there, until this morning, I hadn't spent much time running since. Part of the reason is because I have been busy at work and traveling the last several weeks, which made it difficult to stick to my routines. Over the last couple of weeks, I've been actually amazed at seeing that some of the trees around me had already begun reacting to the diminishing sunlight. Though I've always lived in the Continue Reading

Getting Acquainted

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This was the impetus behind UCM's invitation to visit our offices in Scott Quad today to nearly 20 students who will be working with us this fall. As incentive for attending a 60-minute orientation session, students had the opportunity to enjoy pizza and UCM-branded cookies created by Emily, UCM's graphic designer. During the lunch hour, several UCM employees introduced students to the department and shared information on a variety of topics ranging from time management and phone etiquette Continue Reading