With UCMusings, I want to give University Communications and Marketing a voice. I hope that this blog illuminates what we are all about and helps to foster a community of communicators that are engaged and interested.



With the end of the academic year behind us, there's a feeling a completion. For me, completion also signifies accomplishment. One of the newest initiatives at University Communications and Marketing (UCM) is UCM University (UCMU). UCMU is a workshop series spearheaded by UCM in which students, faculty, and staff can participate in a variety of learning opportunities such as how to use the OHIO brand, navigate Compass, or take better photos. Essentially, UCMU was designed to provide ways to make Continue Reading

Planning and playing


I mentioned in a previous post last year that teams that work together work. I talked about a community service project that our team engaged in at the Dairy Barn, which was a great opportunity to build our team. That activity was just one of many exercises in which we've engaged our minds and our bodies to strategize and stretch ourselves as a group. We've gone on a group hike (much to the chagrin of several members who thought it would never end), We've made s'mores (at which I Continue Reading

Celebrating the next generation

1 day countdown

"Coach the Next Generation," is the title and the theme of our latest Throwback Theater production of OHIO's branding principles video series, which we began showing in January of this year. In this final video, you may recognize Bethany, UCM's Sr. Director of Communication Services and host of one of our newest internal communication vehicles, Inside OHIO. This post is a "two-fer" -- take a few minutes and watch Bethany instruct some students on branding basics and hear her share some Continue Reading

Students ready for change


The US Department of Education has a blog dedicated to communicating about the move towards tobacco free campuses at colleges around the country. According to the blog, since the initiative launched three years ago, "more than 1,159 university and college campuses have implemented tobacco- or smoke-free policies." Ohio University is adopting such a policy effective this coming fall. Several students shared their thoughts about the policy in a video, which seems to indicate a readiness for the Continue Reading

Sharing and networking

Today's throwback Thursday presentation is the next to last in the Branding OHIO series in Compass Points. Hopefully you've gleaned through the actions of the staff how much we care about branding and the OHIO brand in particular. We are here to support you. Though great stories start here, we need to hear from you to spread the word. Our staff is open and willing to continuously find ways to work together to help ensure OHIO's brand stands strong. In Share Stories and Network Solutions, Continue Reading

Carrying the torch

UCM’s Throwback Theater released another video today showing one of UCM’s employees demonstrating the importance of effective and consistent use of the OHIO brand. In “Keep OHIO’s Tradition Shining Brightly,” UCM’s video editor Todd gives a literal example of how to maintain OHIO’s brand. Are you carrying the torch?       Continue Reading

Ninety years of service


I had the pleasure of attending the "2015 Outstanding Administrator Awards and Recognition of Administrators' Years of Service" program this afternoon where five UCM employees were recognized for a combined total of 90 years of service to the University. I am proud and humbled at the opportunity I've had the past six years to work with such a committed and talented group of people. Sitting among all of the Ohio University employees but especially the UCM employees who were able to attend today's Continue Reading

Happy Monday

"Happy Monday" is my usual greeting for the beginning of the week. It's my way to welcome employees to work and set a positive tone for the days ahead. My first UCMusings blog post was on a Monday. There were a few reasons why I decided to do this. First because this blog was introduced to mark my 5th anniversary at Ohio University, I wanted to start the blog on the first day I started my new job. Second, I wanted to get over the idea that Mondays are miserable. I thought if I made a Continue Reading

UCM Throwback Theater double feature

Today through Compass, Ohio University's official news source, I released a "Throwback Theater" doubleheader featuring more UCM employees. In the two vignettes released today, "Develop a Dynamic Duo," and "Use the Site, Luke," three staff members don costumes to illustrate the power of OHIO's brand. Actors in "Develop a Dynamic Duo:" Writers Angela and Gretchen (past employee) give a super demonstration of what a viable partnership would look like if brands could walk. Actor in "Use the Continue Reading

The snowy weekend

February snow  woman

As a child, I enjoyed playing in the snow for some of the same reasons as Peter, the main character in the classic children's book, The Snowy Day, by Ezra Jack Keats. I remember reading that book as a child and connecting with Peter's adventure as he made tracks in the snow and created snow angels. I lived in an apartment at the time just as he did and imagined him walking out onto his city block, experimenting with his footprints. Just as Peter discovered that snow and cold go together when Continue Reading